Simon introduces us to the Golden Circle, which is his codified version of how he says every great leader thinks, acts and communicates.
He says over and over ‘People don’t buy what you do, they buy why you do it.’
He said why does your business do what they do, and why should anybody care?
He’s spot on. More than ever, people are on a subconscious level looking for brands they can believe in.
Trust is at an all time low. In advertising, in politics, in education.
It got me thinking about how we communicate what we believe in at Six Sells.
How would you describe your why?
In honesty, we are often guilty of leading with the ‘what we do’ and the ‘how we do it’.
So I spent some time today thinking and came up with this.
We believe that people are stronger together.
We believe in kindness, honesty and helpfulness.
In everyday life we should see that togetherness in families and communities.
In sport, we would call it teamwork.
In politics, it would probably be called socialism.
In business, we would call it collaboration.
Those beliefs come to life in our digital marketing company in many ways.
We collaborate with our clients, to understand their business and help them to improve their marketing strategy, execution and results.
Why do we do what we do?
We have a combined 46 years of experience in big businesses and have learned a huge amount along the way. Now we just want to make our experience affordable and assessable to smaller businesses, and do great work with good people.
We give back a percentage of our revenue through our Helping the Homeless Together charitable organisation.
We add our people to our clients’ people, and make their business stronger as a result.
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We’d love to hear your thoughts in the comments there.