Listen to episode #126 of the UK Brand Show, with SIx Sells partner, Mike Nicholson, sharing how small/medium sized companies can identify, connect and engage with their ideal clients via social media channels.
Note: The above recording is of the entire show. Mike Nicholson talking about social media strategy starts on 20 minutes.
Mike will walk you through the process of ensuring you first identify the correct target market, then connect and engage with those ideal customers on an ongoing basis.
The process we recommend is:
Identify – find the ideal industries, companies and people to target as your ideal customers. Research hashtags, Facebook groups and other online communities where your idea customer will hang out online.
Connect – follow those target companies and people via social channels such as Twitter, Instagram and LinkedIn. This allows you to listen & respond to your prospects.
Engage – Like your prospects posts. Join the same online conversations to add value, and build relationships.