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    • Storytelling, and the problem sales and marketing people have with it
    • 3 things you can do as CEO to increase the productivity of your sellers
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Measuring attention with Havas Media and Lumen Research

By Six Sells Jan 30, 2022 / Leave a comment

Measuring Attention, by Mike Nicholson. In this episode of The Six Sells Podcast, I had a really interesting conversation with Jonathan Waite, Global Head of Activation, at Havas Media, and Mike Follett, Managing Director, at Lumen Research. We discussed the practice of measuring active attention by consumers on advertising. It is fairly apparent to anyone… Continue Reading


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