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Tag: hold attention

Digital video advertising: The first six seconds are vital

By Six Sells Jan 24, 2019 / Leave a comment

Distraction is everywhere. Consumer attention is more fleeting than ever before. We have email, Facebook, IM, Skype, WhatsApp, Viber, Instagram, Pinterest, Snapchat, push notifications, a plethora of apps, pings, and beeps to constantly break our concentration. Expecting consumers to engage with a thirty-second ad online, like they used to on TV, is not realistic. Even… Continue Reading


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