Distraction is everywhere. Consumer attention is more fleeting than ever before. We have email, Facebook, IM, Skype, WhatsApp, Viber, Instagram, Pinterest, Snapchat, push notifications, a plethora of apps, pings, and beeps to constantly break our concentration. Expecting consumers to engage with a thirty-second ad online, like they used to on TV, is not realistic. Even… Continue reading Digital video advertising: The first six seconds are vital