In this episode of The Six Sells Podcast, Mike Nicholson speaks to Sarah Vincent, UK Managing Director at Utiq, about digital identity, privacy, and the future of ad tech.
Topics Discussed:
Utiq’s role in digital advertising – a joint venture between Vodafone, Orange, Telefonica, and Deutsche Telekom.
How Utiq works – providing publishers with a privacy-first way to identify users without third-party cookies.
The open web vs. walled gardens – challenges and solutions for publishers and advertisers.
Privacy and compliance – the impact of regulation and the importance of user consent.
AI in ad tech – its role in automation, efficiency, and content organisation.
Adoption challenges – how publishers and advertisers are integrating Utiq.
Future of digital advertising – the need for industry-wide action in 2025.
This episode covers the technical and strategic aspects of Utiq’s identity solution, its impact on publishers and advertisers, and the wider changes in the digital advertising industry.
.png)
